Buttery
Buttery is a user-friendly mobile app designed for a local bakery in a big city. The app enables customers to order and pre-order bakery items for pickup or delivery.
Overview
During the COVID-19 pandemic, many small businesses struggled to stay afloat, and buying basic groceries became difficult due to panic buying.
While it was still possible to order food and groceries for delivery, there were limited options for bakery goods.
Recognizing this gap in the market, I decided to help a local bakery business during this challenging time.
While it was still possible to order food and groceries for delivery, there were limited options for bakery goods.
Recognizing this gap in the market, I decided to help a local bakery business during this challenging time.
What I accomplished
1. Designed a comprehensive user experience, from concept to final product.
2. Received an average usability testing score of 90% positive results for the initial designs.
3. Designed the end-to-end user interaction flow, from onboarding to daily usage.
2. Received an average usability testing score of 90% positive results for the initial designs.
3. Designed the end-to-end user interaction flow, from onboarding to daily usage.
What were the problems?
There aren't many bakery delivery systems available, despite the abundance of food ordering systems. This has raised the question of why bakery delivery is not as prevalent, especially during the COVID-19 pandemic. I aim to connect small local bakeries with customers through a delivery app that can help both parties during these challenging times.
The Solutions
Design Process
D I S C O V E R
Survey
Google Surveys with 18 participants
Survey takeaways
83.3% of participants encountered issues related to out-of-stock items.
66.7% of participants wanted to know the dietary options before their purchase.
83.3% of participants bought bakery goods weekly.
66.7% of participants wanted to know the dietary options before their purchase.
83.3% of participants bought bakery goods weekly.
User interview
During these interviews, I asked open-ended questions to learn as much as possible about their experiences and identify the users' true needs.
My research aimed to:
1. Understand people's experiences when purchasing bakery items.
2. Discover the goals, needs, motivations, and frustrations of buying baked goods.
3. Identify users' consumption patterns.
My research aimed to:
1. Understand people's experiences when purchasing bakery items.
2. Discover the goals, needs, motivations, and frustrations of buying baked goods.
3. Identify users' consumption patterns.
Research insight
D E F I N E
Empathy map
Using an empathy map, I synthesized all the information I gathered during the user interviews to uncover key insights that led to identifying a target user group.
Insight
User Personas
Through my secondary and primary research, I was able to get a clear picture of who Buttery’s target users are and created personas that would accurately represent them.
I D E A T E
Information Architecture
I created an information architecture that prioritizes the efficient organization, structuring, and labeling of content to ensure its effectiveness and long-term sustainability.
Prototype
Low Fidelity
I created a wireframe with low fidelity in Figma based on my sketches as an initial step in the prototyping process.
High Fidelity Prototype
After completing the low-fidelity stage, I proceeded to develop the high-fidelity prototype.
Test
Usability Testing
P R O T O T Y P I N G
● Clickable grayscale prototype in Figma
● 5 user tests with basic workflows
● 2 user scenarios
● 5 user tests with basic workflows
● 2 user scenarios
Usability Testing Results
I conducted the usability test remotely with 5 participants. They interacted with the prototype and attempted to complete 5 tasks.
What I learned
UX KPI
I learned how to use the System Usability Scale to measure usability performance and UX effectiveness.
I learned how to use the System Usability Scale to measure usability performance and UX effectiveness.
Defining the Right Problem
Defining the right problem is the most important factor in finding a suitable solution.
Idea/Feature Prioritization
Through user feedback and interviews, I gained insight into what users need and learned how to prioritize those features.
